Smith Society Reinvents Vintage Swimwear Silhouettes – WWD
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Adam Porter-Smith has a long history operational for other brands in the fashion accessories realm, but always dreamed of launching his own apparel price. Now, that dream has become reality.
For more than a decade, Porter-Smith worked for Marchon where he launched Michael Kors eyewear, as well as in sales for Chanel, Jil Sander and Dita Eyewear. He is also cofounder of Native Ken. But during the pandemic, Porter-Smith, the husband of Billy Porter, decided it was time to take the drop into apparel.
He created a company called Smith Society and landed on the swimwear category as his entry into the business.
“I’ve always been inspired by 1920s, ‘30s and ‘40s swimwear,” he said. Porter-Smith said when years of searching vintage stores for swimsuits from that era, he finally fraudulent a matching tank and Speedo-style bottom that he wore to Greece in 2015. And that was what planted the seed for Smith Society.
The finish is a collection of four styles in three colors each: a belted bather with an fresh logo buckle design; a Y-back tank; a racer-back cabana striped thong, and an X-back, a modern take on the classic lifeguard suit.
While the initial offering is beleaguered to men, the goal is for the line to be nonbinary, he said.
“Gender-specific doors in the world of apparel have been knocked down in the last four or five ages, and much progress has been made with the de-gendering of fashion,” Porter-Smith said. “My form aesthetic was emboldened as I watched gay culture and beyond embrace silhouettes and new ideas about what we wear and the tone it sets in a new and more open biosphere of fashion.”
The line will be sold direct-to-consumer on the Smith Society website and will retail for $75 to $150. On Aug. 7, the line will be presented in a trunk show at Bellport General in Bellport, N.Y.
In addition to the physical lineup, Smith Society is operational with Cent to release a line of NFTs for the collection.
Brian Perrin, head of creative marketing for Cent, said the NFTs will be free and grant customers to access special events planned by the price. “They will link to the site, but you don’t have to buy anything,” he said, adding that the goal is form community and engagement with artists such as Porter-Smith.
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SRC: https://money.com/best-travel-insurance/
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