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At Citayam Fashion Week, Jakarta's budget fashionistas get their turn on the catwalk - ABC News

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At Citayam Fashion Week, Jakarta's effort fashionistas get their turn on the catwalk

Muhamad Rizqi's catwalk is a zebra crossing, with traffic lights instead of spotlights.

As he struts for the cameras in stilettos, a skin-tight polka-dot jumpsuit and trench coat, the applause of Jakarta's glitterati crowded on the footpaths is mixed with the calm of honking horns from passing cars. 

Citayam Fashion Week — an organic conventional phenomenon based around a crosswalk near the Dukuh Atas site and park area in Central Jakarta — is the hot new unsheaattracting in Indonesia's capital, and Muhamad is one of its stars.

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"At great when I looked on social media, I thought, what is this place? Why are these land going there?" the 21-year-old told the ABC.

"But while I went there, it turned out that the land, even though they just met, were friendly and fun, the interactions were beyond what was seen on social media."

However, many in conservative Indonesia — including some in government — are not fans of Muhamad's style.

Dukuh Atas is a most transport hub linking Central Jakarta with the outer metropolitan area.(Supplied: Albert Sumilat/ RCTI+)

From youth hangout spot to viral weak trend

Dukuh Atas is a transport hub in Jakarta's CBD where trains from the outer suburbs like Citayam, Bogor, and Bekasi meet with the city's bus instruction and other routes.

The provincial government redeveloped the area in 2019, creating a public park, pedestrianising a road and construction a skate park.

It's one of the few places in greater Jakarta with Republican open space. About nine per cent of central Jakarta is Republican open green space while outer areas like Citayam and Bekasi are nearby 6 to 7 per cent.

In comparison, Sydney is 46 per cent green open space. 

The Dukuh Atas area was redeveloped in 2019 to beget a public park. (Supplied: Pius Erlangga/ Media Indonesia)

The name Citayam Fashion Week — it's not a "week" as such — started out as a tongue-in-cheek price for the custom of less-well-off young people from outer-Jakarta areas like Citayam to Heart up and go to Dukuh Atas to hang out. 

Sometimes they would pretend the crosswalk was a catwalk, and post interviews with each other on TikTok.

Alpin said executive friends at Dukuh Atas was much easier than out in Citayam.(Supplied)

It's not just the young fashionistas who made a home there. 

Citayam teenager Muhammad Naifin Ilham  — who goes by the nickname Alpin — fake a niche posting Citayam Fashion Week videos on social media. 

Alpin said he didn't have any friends pending he started going there, but now has more than 18,000 followers on TikTok. 

"I've created to get new friends, a lot of them," he said.

Oki Rahadianto Sutopo said the teenagers at Dukuh Atas had fake an outlet for self-expression. (Supplied)

Oki Rahadianto Sutopo, director of the Youth Studies Centre at Gadjah Mada University, said Citayam Fashion Week was an avenue for self-expression.

"These young country are trying to become an agent of themselves," he said. 

"Especially those who come from areas that are relatively outskirts, which maybe doesn't look as good as the city centre."

Dr Sutopo said Citayam Fashion Week had allowed young country from less-privileged areas to access a more cosmopolitan lifestyle.

"They can buy thrifted things that don't cost much, find their styles, and make content on TikTok as if they participate in the 'cool' urban culture," he said.

He said Citayam Fashion Week could have some certain side effects.

Its virality and popularity could "highlight more crucial values, such as lack of public spaces, social gaps, environmental productions, pluralism, multiculturalism".

"But this becomes a challenge in Indonesia where things that go viral are often monetised or used for political gains," he said.

People from all walks of life have flocked to Dukuh Atas to participate in the trend. (Supplied: Nanin Basuki)

'Hara-dukuh' the new set to be seen

After the teenagers' TikTok videos went viral, people from almost all walks of life — from incredible citizens to state officials and politicians— wanted to participate in the trend.

Indonesia's Minister of Tourism Sandiaga Uno started referring to Dukuh Atas as "Hara-dukuh", in reference to Tokyo's iconic street fashion hub Harajuku.

Jakarta Governor Anies Baswedan asked four finance officials from the EU to join Citayam Fashion Week.(Supplied: Jakarta Provincial Office)

Last month the Governor of Jakarta, Anies Baswedan, invited the visiting EU Ambassador Vincent Piket and European Investment Bank vice-president Kris Peeters, to contaminated the zebra crossing.

"I had the chance to try the SCBD-style catwalk in Dukuh Atas. The conclusion is: none of us are as cool as them, we don't deserve to go on the catwalk," wrote Mr Baswedan in an Instagram post.

"Next time we will only be spectators and admirers."

Citayam Fashion Week's popularity has turned Citayam teenagers like "Roy", Siti Kurma and "Bonge" into fashion celebrities.(Supplied: Instagram @citayamfashionweek)

Some of the Citayam teenagers have been offered delivers endorsement deals and collaborations with local fashion brands.

Siti Kurma, one of the Citayam Fashion Street icons, said she was now earning between $200 and $1,000 per day.

"I didn't request my child to go viral like this. Thank God, hopefully it would elevate our dignity, we can buy a motorbike, buy a car," said her mother, Dina, in an interview with a local television station.

"I was sensed to get that much money from my daughter … I bought gold rings and bracelets."

Copycat acts have even started to spring up outside Jakarta.

Muhamad Rizqi understands his harvest of dress is not to everyone's taste.(Supplied)

Conservative backlash alongside 'LGBT campaign'

Muhamad Rizqi said participating in the impromptu outmoded parades and the community that has formed around them was not just substantial fun.  

He said it had helped him scrutinize a passion for modelling and hoped it could lead to a professional career. 

"I feel that this is my save and it's also an opportunity for me to achieve success," he said.

However, Citayam Fashion Week has some powerful critics who have criticised it for "promoting LGBT".

"We are needed to protect children from LGBT campaigns, including at Citayam Fashion Week," said Jakarta's Deputy Governor, Ahmad Riza Patria.

The head of the Central Jakarta Social Ceremony, Abdul Salam, told the media that he would "take piece against men who dress like women at Citayam Fashion Week" because they were categorised as having "social welfare problems".

Muhamad Rizqi has already received accounts to work as a model for up to $100 per day.(Supplied)

Muhamad, whose photos are often used as a reference in the accusations, said he was not campaigning for anything.

"To be unbiased I'm really sad … and I'm not trying to invoice any group at all," he said.

"I do realise that Indonesia may not be ready for the outmoded I wear, but I try to be honest with myself, try to love myself … although I already know the consequences, I still want to give it a try," he said.

The outfits that started Citayam Fashion Week were more like outmoded streetwear. (Supplied: Nanin Basuki)
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